Hello!  My name is Mikaila.  I am the Business and Career Librarian at Chester County Library, and I am back once more as a guest star on this series!  Today I’ll be introducing you to another of the library’s business databases.  A library database, for those who are unsure, is essentially just an online resource that the library pays for so that you can access it for free with your library card.

The business database that I’ll be discussing today is called Statista.  Statista is an international database that focuses on market and industry analysis.  While Reference Solutions can hone in on data surrounding your individual business and community, Statista looks at the big picture of how your business engages with the larger scale industry.  With Statista, you can view data on over one million market and consumer statistics covering 80,000 topics, 170 industries, and over 150 countries.  For E-commerce businesses, Statista can be invaluable in gathering the marketing and consumer insight that may be difficult to garner in such an expansive playing field.  Whether it’s to better understand your market or provide research for your business plan, you can download statistics, reports, market insights, and forecasts and surveys at your leisure.

Find Statista on our website by going to chescolibraries.org –> Tools and Research –> All CCLS Databases –> S –> Statista

This post is number fourteen in this databases series!  If you missed the previous installments, you can view them here. If you would like to read Mikaila’s first guest post, the one on another of our business databases called Reference Solutions, you can find it here.